SEO Course

Search Engine Optimization (SEO) will help place your site higher in the natural search engine rankings. By natural, we mean free, as opposed to pay-per-click advertising. So by optimizing your site for the search engines, you will receive free traffic.

SEO revolves around two major processes; on-site optimization and off-site optimization. On-site includes anything that you control on your site. So title tags, content, linking structure within your site and all other factors on your pages. Off-site is everything else. This means all the links to your site from other sites on the Internet. In theory, you can't control off-site factors.

Between on-site and off-site optimization your site's rankings are determined. Therefore, you need to have a solid understanding of these two processes in order to optimize your site. We discuss both processes in great detail in our SEO course. You will learn the details of keyword research first so you are sure to uncover which keywords and phrases to target on and off your site. From there, we cover the basics of on-site optimization and finally off-site optimization.

Using both on-site and off-site factors you can rank your site as high as any other on the Internet. Although often overlooked, you can get page one rankings for many sites by optimizing the pages on your site (the on-site factors) along with minimal link building as long as a strict blueprint is followed. By building your site properly, you will magnify the power of the incoming links to your site. Therefore, you need to spend less time building links.

Here's what the tutorial covers:

Basic SEO Tutorial Series - you may click on the links below to start learning SEO:

SEO Module 1 - SEO Introduction & Keyword Research (Watch Online Video)
-Part 1: What is SEO?
-Part 2: Keyword Research
-Part 3: What is LSI?
-Part 4: What are Long-Tail Keywords?

SEO Module 2 - On-Site Optimization (Watch Online Video)
-Part 5: On-Site vs Off-Site
-Part 6: On-Site Optimization Details
-Part 7: What are Meta Tags?
-Part 8: What is Anchor Text?

SEO Module 3 - Off-Site Optimization (Watch Online Video)
-Part 9: Off-Site Optimization
-Part 10: Directory Submissions
-Part 11: Article Submissions
-Part 12: Press Release Submissions
-Part 13: Forum & Blog Commenting
-Part 14: Social Bookmarking

-SEO Tutorial Conclusion