This relates to your affinity to the market. Do you need to have experience in it? Do you need to be part of the market?

First of all, you need to identify exactly who your market is. If you’re targeting law school grads, then that’s your market. If you’re targeting trap shooters, then there you go. Now, are you a member of the market? Are you a graduate of law school? Do you know how to trap shoot?

Read the rest of this entry »