Higher Rankings. More Free Traffic.
Advanced SEO Training Series for Higher Rankings and More Free Traffic ...

Archive for the ‘Search Engine Optimization’ Category

Link Building Tip: Build Backlinks to Internal Pages Too

June 13th, 2008 | 13 Comments

When commenting for backlinks, don’t just stick to one set of keywords and one URL. If you didn’t know, I am a huge fan of commenting on dofollow blogs in order to get solid backlinks to your site. In fact, I even created a list of blogs with dofollow in my search engine called DoFollow Diver, in order assist people in getting more backlinks to their site.

But, when commenting, we can get stuck in the ritual of using the same keywords for our name … probably our main keyword. We also can get stuck in building links to only our main index page, and not to various pages throughout our site. I am guilty of this for sure.

But, it’s not maximizing the benefit we can get to our site. So, here are a few of the reasons it is necessary to build links with different keywords and to different pages on your site, not just the index:

1) Your inner pages may be more relevant to a certain page you’re commenting on.
I often live by the motto… “Any link is a good link.” But, not every link is a GREAT link, and some only give just a little bit of a boost, nothing much to make any type of difference. If you have a post about dofollow blogs search engines on your dofollow blog, and I go and comment on that blog with my main index page, I’ll get SOME relevance, but not too much. But, if I leave a comment with the Dofollow Diver URL, then I’ll have much more relevance and the link will be worth a lot more, even though it’s the same page, one link is just a lot more relevant. When commenting on a post, think about what the most relevant blog post of yours is, and use that to comment with.

2) Linking only to your homepage doesn’t look natural.
Yah, a majority of the times, when people link to your site, they link to the homepage of your site… but NOT always. But, if you are always using your main index URL when commenting, that won’t look natural. Instead, mix it up… in addition to the relevance reason above, the diversification effect will also help you. It will help you to rank for some longer tail keywords that you may or may not be targetting. You should probably aim for about 75% to your main index page, and about 25% to your internal pages. These aren’t hard numbers, and you need to experiment with what works best for you.

3) More organic traffic.
Ultimately, the main goal of building links, is to increase search engine traffic. But, the more links your page is on, the more exposure you have from people wanting to click on those links. To use the example from the first point, if I am commenting on a blog post about dofollow blog search engines, and I comment with the inlineseo.com URL, then yah, some people might click through, but not too many. But, if I comment with the dofollow diver URL, and use the name “dofollow blogs search engine” people who are at the blog post looking for dofollow blog search engines may very well click through on my comment URL, giving me more visitors, more subscribers, and more people able to click on ads, ultimately meaning more money for me.

So when commenting, and posting your URL somewhere, don’t just use your main index page, use the most relevant page on your site, and then use that to post the link, in order to increase your search engine rankings, in order to make it look more natural, and to ultimately drive more traffic to your site.

How to Easily Spot NoFollow Links

June 10th, 2008 | 31 Comments

Here’s an easy way to find dofollow blogs. This is for Firefox users only. If you don’t use Firefox, I’m sorry, but you should, because there’s many addons such as the one I am about to describe, that can help to increase it’s functionality. If you use another browser, maybe look for a similar plugin for your browser.

For an easy, for sure way to tell if a link is nofollow or not, is to first install a program called Stylish. You can download Stylish here. rel Stylish allows you to change the CSS of one single site, or for all sites, or for just certain aspects of sites. Say that you really want to have the H1 tag of every site to stand out, you can modify the H1 tag to stand out anyway you want.

In order to find nofollow links, we’re going to modify how any A tag (the HTML link tag) with “nofollow” in it looks. The problem with many of the other nofollow checkers, is that they don’t properly decipher rel=”external nofollow” or any other REL tag modifiers in addition to nofollow. So if you are using another nofollow checker, you may actually be wasting your time on sites that don’t pass authority.

So, once you’ve installed Stylish, you’ll be able to modify all of the A tag’s with nofollow in it, whether it is external nofollow or just nofollow. Once Stylish is installed, you will see it in the bottom right hand side of the status bar. Right click on it, and go to “Manage Styles.” Click on “Write…” Add the following code as a new style:

a[rel~=nofollow] {
background-color: pink !important;
color: black !important;
font-weight: normal !important;
text-decoration: underline !important;
border-style: solid !important;
border-top-width: thin !important;
border-bottom-width: thin !important;
border-right-width: thin !important;
border-left-width: thin !important;
}

After adding that code, Make the description say “Nofollow”… Save it as “Nofollow” or something to that effect. Then, right click on the Stylish icon in the bottom right side of the Status Bar. Then go to “Global Styles.” Then choose the “Nofollow” style (or if it’s already clicked, just leave it), and there you have it! All NoFollow links will be pink in color. To check, scroll to the bottom of this page, and look in my footer. Some of the links will be pink (the ones that are nofolllow) and some of them will be the regular color (dofollow).

And there ya go! You no longer have to rely on an addon that doesn’t decipher all instances of rel=”nofollow” correctly, nor do you have to go to view the source code and find the exact link every time. If it’s pink it’s nofollow, if it’s not pink, it’s dofollow!

Link Building Tip: Link Building for Non-Blog Websites

June 4th, 2008 | 7 Comments

I received an e-mail that was asking me to write about ways to build backlinks for websites that aren’t blogs. It seems that building backlinks for blogs is becoming easier and easier, as more and more plugins and such are coming out to give people more backlinks. At that same time, there are tons of ways to get more backlinks to non-blog, normal websites. I do tend to focus a bit on building backlinks for blogs but, here is a list of the articles I have written so far that apply to non-blog websites:

(Note: You don’t have to have a blog to comment on blogs to get backlinks….)

DoFollow Diver! The Premier DoFollow Blog Search Engine

The Best Social Media Sites for Link Building

Unasked: An Online Profile for Getting a Backlink

Link Building Tip: Use New Directories For Free Backlinks

Link Building Tip: Easily Find DoFollow Blogs Search String

2 Up-and-Coming Social Media Sites with DoFollow

Sponsor Contests to Get Backlinks and Traffic

Gathering and Building Great Free Backlinks with Gather

Free Backlink Generator and Linking To Your Backlinks

Link Building Tip: Guest post on blogs to get backlinks and traffic.

Link Building Tip: Use your online profiles to add your URL.

Using Internal Linking to Build Backlinks – Part 1

Using Internal Linking to Build Backlinks – Part 5 (go to older pages, for non-blog sites… older posts for blogs)

I hope that this list helps those out who may have non-blog sites, and want to build links for those websites!

Link Building Tip: Super Easy Free Backlinks…Super Easy

June 3rd, 2008 | 15 Comments

Wow… Want 20+ site-wide links, very easily?? … pretty much at the drop of a hat, well, at the drop of a card… your Entrecard that is!

Yes, Entrecard is actually useful! I am not an Entrecard fan really, but it just became super useful to me and all of you for easy link building!

There’s a wordpress plugin called Entredroppers and it pretty much gives a site-wide link to the latest Entrecard droppers on a website. Some are nofollow some are dofollow, but the awesome guy at EntreDroppers.com (Entre Droppers List) created a list of the sites he found that have this plugin.

All you need to do is go down the list and drop your entrecard at each site, once a day, and you get a sitewide link…. the more people doing this, the less time your link will stay on the site…. but if it’s on the site when Google crawls that site, it’ll help you out a bunch!

Most of the ones on the list are indeed DoFollow, but not all are….

You can search Google for the search string “powered by entredroppers” to find some more!

Enjoy!

Link Building Tip: Use New Directories For Free Backlinks

May 27th, 2008 | 26 Comments

The following is a Link Building Bible guest post from Bill Woosley, owner of vmoptions.com (backlinks below).

There seems to be some myths regarding free web directories and the benefits they offer for backlinks. In this post I will try to clear up some of these myths and offer a few tips to get the most out of your free web directory submissions.

First, it is important to note that high pagerank free web directories get quite a few submissions on a daily basis. These high ranking directories often have backlogs that will take months to clear. I have found many of the people that claim free directory listings are ineffective usually are the same people that submit to only high ranking directories. It would take months for these people to realize any benefit from their free submissions. Being listed in free directories does help offpage SEO, but one must use a different approach to get immediate results.

Besides operating a deep link directory, I also operate a free directory list that contains more then 1,600 SEO friendly general web directories that are free to submit to. This is the same list I submit client sites to, and I constantly update the list. Even though this directory list can be sorted by PR, I always start submitting client sites to the newest free web directories I have. Newly launched free web directories have few listings, a small review backlog, and usually have more favorable listing standards. The bottom line is newly launched free web directories will get your submissions reviewed and posted in a fraction of the time it takes high ranking directories to review free submissions. And because there are fewer competing listings in new directories, the search engines will index your links rather quickly. If you want immediate results from the time you spend submitting to free directories, then you should focus on submitting to the newest directories you can find.

Those that want to improve their PR can take some additional steps to get the most out of their directory listings. Look at the homepage of any free web directory. In many cases there are dozens of sub-categories listed. If your submission is acceptable in any of the sub-categories you see listed on the homepage, submit to that category. PR flows down from pages linked to from the homepage. If your listing is in a sub-category that is directly linked to from the homepage, you stand a much better chance of getting some PR distributed to your site.

It is also important to vary the submission titles, descriptions, submitter’s name, and meta information as much as possible. As with any link building method, it is important that these links look natural to the search engines as well as appealing to anyone viewing the listings. As a standard rule of thumb, I completely change out submission sets every fifty submissions for bulk submissions. For even better results, change submission sets more often. In the long run, this will reduce the likelihood of the links being devalued.

While most agree that free directory listings are not a silver bullet to top rankings for competitive keywords, I can tell you that they are effective. I have a number of sites, under one year of age, that are PR 4’s and rank well for their keywords. These sites have only backlinks from free web directories, and in some of the sites the PR is distributed rather well to internal pages. For competitive niches, web directory submissions are just a small part of a diversified link building strategy.