I know a lot of folks are reading my articles are still wondering if duplicate content is really going to hurt their sites.

Let’s break this down.

Duplicate content IS going to have a negative effect on your sites if you want to rank high in the search engines. You may as well not have bothered to put the page on your site at all because it will likely be filtered out of the regular search results. If your page is filtered out of the regular search results, it’s not going to be seen by surfers and you won’t get free search engine traffic from it.

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This post builds off a previous article entitled, ‘PLR and the Search Engine Connection’.  You may want to review it first.

Presently, Google considers duplicate documents which are duplicate web pages (where the entire page is the same) AND query-specific duplicate documents (where only part of the web page is the same).

So, if even just text on part of the page is the same, the page may be flagged as query-specific duplicate content. This includes text like data feeds, product listings, paragraphs of text, and link directories with the same descriptions.

That’s pretty darn sophisticated if you think about it.

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Private Label Rights (PLR) article sites have cropped up all over the internet marketing community. You may already be a member to one or many.

But what are they really worth?

Is buying the rights to hundreds of articles that hundreds of other people have really the way to go for search engine traffic in 2008 and beyond?

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