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Archive for the ‘Search Engine Optimization’ Category

Release of the InlineSEO System

October 29th, 2009 | 3 Comments

Just letting you know that I’ve finally released the InlineSEO System.

If you’re interested in learning how to get top rankings, you can check it out here.

I’m very proud of this product and think it will really help business owners and webmasters who want to master SEO and gain more free traffic.

One thing I want to point out is that I will not be doing an official launch like you’ve seen 100 times before if you’re on several internet marketing mailing lists.

I don’t have a problem with big launches by any means, but I do feel this product will stand on its own.  So I’m not going out and recruiting a ton of affiliates before launch date, setting a limit on the quantity and then pulling it down once I launch it.

I’m just going to release it, work hard on marketing it over time, and make it a success.

I actually sell a training course this way (one that doesn’t deal with internet marketing at all) and it does just fine by my standards.

I’m hoping this SEO training course will continue to sell month after month just because of the quality of the course and not due to marketing tactics like scarcity and offering big commissions. 

I do want to point out that the product is a physical product so it is on the expensive side.  But I didn’t feel I could do it justice with online videos (which would have been cheaper and less hassle for me) as it’s about 8 hours worth of video.  There’s also an Action Plan that goes along with it that I wanted to be able to provide in printed format. 

Here’s a photo of the course if you want to take a look:

The course is set up so that you watch about an hour’s worth of video, then you get to work; following worksheets that walk you through SEO and progressing on your site.

I use the “W” word often because I think it’s a joke for anyone to say that you’re going to build a business (online or offline) without it.  So yes, it takes work, but once you get your site set-up with high rankings and can convert that traffic into a profit, you can pretty much walk away from it. 

And that’s really what this course is about.

I’ve maintained high rankings and loads of traffic to my earliest sites for nearly a decade now so I know my system works.  I continue building new online businesses with the same SEO principles in mind and they continue to dominate the search engine results. 

I started building a site in October of last year so I could exactly follow what I do as I created this system for you.  So it’s what this entire InlineSEO System is based on.  And it’s getting about 60,000 unique visitors a month now … all from high rankings. 

And that’s with incredibly limited time spent on my part because I’ve been wrapped up in so many other things.  So if you want to learn how to get traffic to your sites, this course is going to show you exactly how to do that. Again, you can check it out the InlineSEO System by clicking here.

What I’ve Been Working On …

September 6th, 2009 | 39 Comments

If you’ve watched the site, you know I haven’t been around much lately.  So I’d like to share with you why that’s been…

I decided there’s a real lack of information on SEO as far as something people can take, digest and then follow along in order to get top rankings for their sites.  So I decided to put together an SEO training course based on my year’s of SEO experience. 

I actually built a site before I got started so that I was absolutely, 100% sure I didn’t leave any of the steps out.  And although it’s taken me a long while to get this course together, I think it will be very worthwhile to webmasters and small business owners.

It’s turned out to be a lot longer than I expected; with about 8 hours of training videos, an Action Plan with worksheets, 6 modules and much more.  Since it’s so big, and really the point behind it is to fill out the Action Plan while you watch the videos (so that you start seeing an increase in your rankings instead of just reading how to do it), I’ve decided to have it turned into a physical product.  So next week, I’ll be sending it out to Cindy at Disk.com (my fulfillment company). 

Here’s a screenshot of what the CD-Rom menus will look like:

I’ve put a lot of work into this product and really think it’ll be a great help for people who want to learn how to get top rankings.

Anyway, I’m really excited about it!  And I just wanted to let you know why I’ve taken the long break and that I will definitely start posting again. 

All the best…

Lisa

 

SEO Tutorial Conclusion

October 22nd, 2008 | 49 Comments

Congratulations on finishing this search engine optimization tutorial. While this tutorial only covers the basics of SEO, I can guarantee you now know more than 90% of the webmasters out there already which is a big step in the right direction.

To summarize, you’ve learned the importance of the 3 main components of SEO. These include keyword research, both on-site optimization, and off-site optimization.

Read the rest of this entry »

SEO Tutorial Part 14 – Social Bookmarking

October 22nd, 2008 | 23 Comments

Social bookmarking is a relatively new phenomenon in the world of SEO, but it’s an extremely powerful tool for building backlinks and for driving traffic to your site. Basically, social bookmarking sites enable users to share links to sites they find interesting. For example, a skateboarding enthusiast might share the links he’s collected of cool skateboarding sites with a friend, or a web surfer could visit the homepage of one of these sites to see what’s new and interesting on the internet.

However, these two examples demonstrate the power of social bookmarking in a more organic sense. As site owners, we’ll use the opportunities bookmarking sites provide to bookmark our own sites to boost our link building campaigns. There are hundreds of different social bookmarking sites operating today, but for now, we’ll focus on three of the most popular sites – Digg, Del.icio.us, and StumbleUpon.

Digg.com – Digg currently has an Alexa ranking of 202 – indicating that it’s the 202nd most popular site on the internet. Thousands of web surfers visit this site everyday to check out entertaining news and video clips, making it a great way to drive traffic to your site. Digg allows users to submit sites in eight major categories – technology, world & business, science, gaming, lifestyle, entertainment, sports and offbeat. To submit your site, you’ll need to sign up for a free account with a username, password and email address. Once your account is set up, you’ll be able to add links and descriptions of your webpages, and create icons for your sites that will allow other readers to bookmark your site on Digg.

Delicious.com – Delicious.com is another popular social bookmarking site, in part due to the ease with which you can submit links. Unlike Digg, however, the site is much more freeform – focusing specifically on tags instead of separate categories. In this case, tags are single words that describe the content of the article – for example, “tattoo” in the case of an article titled “how to find tattoo designs”. Users can visit the del.icio.us homepage and search for specific tags that interest them, and the site will pull up all the articles linked in the database that include that tag. Signing up for an account with del.icio.us is similar to Digg.com – just choose a username and password, enter your email address and you’re ready to start adding links to your site.

StumbleUpon.com – StumbleUpon is one of the newer additions to the social bookmarking field. The site’s biggest draw is its ability to recommend sites you may like, based on the recommendations of other StumbleUpon members. Signing up for an account with this service is fairly similar to the process described for Digg.com and Del.icio.us. However, one of the major advantages to this site is the easy-to-use toolbar you can download to your web browser that makes submitting your links simple. Once the toolbar is installed, you’ll see a button that says “I like it” display on the top of your web browser. Navigate to one of your site’s pages, then press the button, and you’ll see a pop-up window that enables you to add your link to the StumbleUpon database.

In addition to these sites, there are hundreds of other social bookmarking sites, many of which focus on specific niches, like the entertainment or gaming industries. Because tens of thousands of people visit these social bookmarking sites every day, there’s bound to be at least one visitor who’s interested in content from your specific niche. If you’re lucky enough to have your article featured on the homepage of any of these directories, you could see your site benefit from hundreds of new visitors in a single day.

But even if you don’t make the homepage, by allowing visitors to easily bookmark your pages at the top social bookmarking sites, you’ll get links back to your pages. As mentioned previously, you can also bookmark your own web pages at the bookmarking sites (but please don’t spam) just to get things rolling and start building backlinks.

Additional Articles in the Search Engine Optimization Tutorial Series:
SEO Module 1 – SEO Introduction & Keyword Research (Watch Online Video)
-Part 1: What is SEO?
-Part 2: Keyword Research
-Part 3: What is LSI?
-Part 4: What are Long-Tail Keywords?

SEO Module 2 – On-Site Optimization (Watch Online Video)
-Part 5: On-Site vs Off-Site
-Part 6: On-Site Optimization Details
-Part 7: What are Meta Tags?
-Part 8: What is Anchor Text?

SEO Module 3 – Off-Site Optimization (Watch Online Video)
-Part 9: Off-Site Optimization
-Part 10: Directory Submissions
-Part 11: Article Submissions
-Part 12: Press Release Submissions
-Part 13: Forum & Blog Commenting
-Part 14: Social Bookmarking
-SEO Tutorial Conclusion

SEO Tutorial Part 13 – Forum and Blog Commenting

October 22nd, 2008 | 12 Comments

Forum and blog commenting are extremely powerful tools for driving free, targeted traffic to your site, in addition to improving your site’s ranking with numerous quality backlinks. Forums are specially designed websites that allow people with similar interests to chat by sharing messages.

Blogs, on the other hand, are typically operated by a single person, who posts messages relating to a specific topic. In most cases, readers have the opportunity to share their opinions on specific posts through comment sections.

Before you make any posts to forums or comments to blogs, make sure the links are ‘do follow’ links. This means that the site does not use the no follow tag. You may check for no follow links by reviewing the HTML code or by using a special browser plug-in. Firefox has a couple you can choose from.

First, let’s look at forums and how to use them effectively to help them generate traffic to your site. To start, you’ll need to find a forum in your specific niche – it doesn’t make sense to start a comment campaign on a silk worm enthusiast forum when you’re promoting a “make money online” product. Search Google or any of the other major search engines for “make money online +forum” and you should be able to identify several forums in your area of interest.

Once you’ve identified a few candidates, check them out to determine which forums are the most active. With this method, you might as well drive traffic as you increase your backlinks. If a forum only has a few members that post once a month on average, you won’t be able to drive as much traffic as a heavily trafficked forum with hundreds or thousands of active members. You should be able to find membership statistics posted somewhere on the forum’s homepage, or you can look at the threads to see how many comments are made on average and how recently they’ve been updated.

Once you’re ready to starting posting to a forum community, you’ll likely need to register for an account, which should be as simple as entering a user name, password and valid email address. Once your account is set up, you can enter additional information in your user profile and create a special “signature file” that’s displayed after every post you make in the forum. The signature file is the place where you’ll want to include a description of your site and a link to the page. This way, whenever you post to a forum, people will see this advertisement to your site and be encouraged to click through.

A few words of caution about posting to forums, however. First, most forums have strict rules about advertising, and may close your account if they think you’re spamming the forum with messages about your site. Therefore, when you post to a forum, be sure you’re providing helpful information, either in your own posts or in response to others. Not only will this convince the forum owners that you’re a valuable member of the community, you’ll be building up your reputation as an expert in the niche, which will make other members more likely to click through to your site.

Blogs focus on one person’s postings, instead of community conversations. However, active blogs may have just as many visitors as popular forums, so they’re still an important part of your traffic generation campaign. To find blogs in your niche, run a similar Google search for “making money online +blog” and check out several of the top results. Look for sites that are frequently updated with new posts and that have several user comments following each blog post.

Typically, there are fewer restrictions about posting links in your blog comments than there are on forum posts, but that doesn’t mean you should spam the blog, by posting only your site’s link in the comment sections. Most blog owners retain the right to delete user comments, and your posts will quickly be removed if the owner considers them to be spam. Instead, focus again on providing valuable content that makes users want to click through to your site. With continued effort, you should see a tremendous return in terms of traffic and improved site ranking on the major search engines.

In order to find the best do follow blogs on your topic, use InlineSEO’s online DoFollow Diver tool. This free, online tool will allow you to search over 700 blogs that do not use the no follow tag. This means the search engine spiders will see the link from their blog to yours. Type in the keywords related to your site and find the best blogs to post comments to. Remember not to spam, make sure to add useful content in your comments. You may find this valuable tool by visiting www.inlineseo.com and clicking on the SEO Tools link. You’ll see Do Follow Diver listed there.

Additional Articles in the Search Engine Optimization Tutorial Series:
SEO Module 1 – SEO Introduction & Keyword Research (Watch Online Video)
-Part 1: What is SEO?
-Part 2: Keyword Research
-Part 3: What is LSI?
-Part 4: What are Long-Tail Keywords?

SEO Module 2 – On-Site Optimization (Watch Online Video)
-Part 5: On-Site vs Off-Site
-Part 6: On-Site Optimization Details
-Part 7: What are Meta Tags?
-Part 8: What is Anchor Text?

SEO Module 3 – Off-Site Optimization (Watch Online Video)
-Part 9: Off-Site Optimization
-Part 10: Directory Submissions
-Part 11: Article Submissions
-Part 12: Press Release Submissions
-Part 13: Forum & Blog Commenting
-Part 14: Social Bookmarking
-SEO Tutorial Conclusion