In the last module, I talked about how to select your niche.  So by now you should have at least one niche selected and an affiliate program you plan to promote.

The next part of the blueprint is important. While you may be tempted to go out and buy a domain name that relates to your niche right away, I’d hold off on it.

What I do instead is purchase a generic domain name that will work for testing out all my niches. I call this my investigative site. I purchase a domain name like one of the following:

Top3Products.com
BestProducts.com
TheReviewer.com

These were just off the top of my head and should spark some ideas. Get creative and you’ll find one in no time. Remember, you just want a domain name that can be used to test out ALL your niches so it needs to be pretty general.

It’s my opinion that you don’t need to waste your time initially coming up with a domain name, registering it and getting it ready to use for each test site. If you do, you’ll waste valuable time and most certainly uncover fewer good niches in the long run. So I suggest using a generic domain name for testing all your niches.

Using my system, once you find a winner (a good affiliate program that you can convert), you will transfer it over to a much better domain name later on.

But first, you will use this generic domain to find out if you have the right market to message match. That’s what’s important. Can you find the right market (the right keywords) to the right message (the landing page and the right affiliate product to promote)?

A lot of times I don’t get the right market to message match. There’ve been times when I hit something really good right away and other times when I spent a few months coming back to the same niche thinking … “If only I approached it differently I’d finally make some money”.

Guess what?

Sometimes it never happens.

If you follow this blueprint you can side-track that painful process. Instead of banging your head against a wall, just go with what is working for you. There are enough markets out there to not have to worry about hitting any particular one just right.

You can ask the top affiliate marketers you may know and they’ll say the same thing. You’re not going to win with every niche. So find the ones you hit just right and milk them. Brush the rest right under the carpet so to speak.

Best of all, if you use this technique, you aren’t wasting much of your time. After you register the generic domain name and set it up, there are only 2 things to do. One is to put up a single landing page promoting an affiliate product in the niche. The other is to set up your Adwords campaign. You can do both in a day quite easily.

So what needs to be on this domain? Firstly, I’d recommend putting up a home page with some generic information like …

… the point of your site (how you research and review products for consumers)
… who you are

You don’t need to spend too much time on this page; after all, most folks are not going to see it.

You will also want a page with your site’s ‘terms’ and ‘privacy policy’ … all the typical legal jazz. If you do not already have these, you can try LawGuru.com.

They offer a ‘terms of use’ agreement and a ‘privacy policy’ agreement as do many other sites and of course, so does your neighborhood attorney.

You’ll also need a footer at the bottom of each page. I would suggest putting in a copyright notice and some contact information in the footer. This is where paying $20 or so a month for a box from Mail Boxes, the UPS Store, Postnet, etc… will come in handy. Just include your box address at the bottom.

From your footer, make sure you link back to your home page, the terms, and your privacy policy. Here’s an example…

Having these few extra pages and the footer will help your site look more legitimate to surfers. It’s also useful when you start bidding with Adwords. Google uses a quality score for the sites promoted through its pay per click campaigns. Having a more robust site rather than a simple one-pager will help keep your site from getting a lower quality score.

This means you pay less in clicks. And that makes it worth the extra effort.

This extra work (not that it will take much time at all) will help your site look more like something Google wants to show its searchers rather than a one page site you put together in an afternoon (even though that’s pretty much what you’re going to do).

*Note: At the time I’m re-releasing this information, Google’s quality score is more harsh.  That means you may need to add some content to your site in order to keep your bids low.  I would suggest finding good articles from an article directory like EzineArticles.com and placing a few of them on your site in order to build up the content.  I’ll explain this in more detail later on. 

Best of all, you use the same domain name for all your test niches so you only have to do this once.  In the next segment, I’m going to cover a little about the keywords you want to select for your niches so that you start earning ASAP …