SEO Tutorial Part 4 – What are Long Tail Keywords?
As we’ve discussed, the internet revolves around keywords and keyphrases – the specific terms users enter into search engines when they’re searching for content. Finding competitive keywords to target on your site is as much a science as it an art, as you need to search for elusive keywords that aren’t too competitive, but still have significant search volume. As the internet becomes more and more competitive, smart web site owners are turning to long tail keywords to generate traffic.
According to DoshDosh.com, the long tail refers to “a socio-statistical theory which suggests that the collective sales of products in low demand can exceed that of popular products and bestsellers.” In terms of keywords, this means that it’s easier to succeed using longer, less competitive keyword phrases, like “how to establish a home-based vending business”, than it is with more popular keywords, such as “lose weight” or “make money online.” By using long-tail keywords, you’re shooting for the small fish in the pond, while the rest of the marketing community is trolling for the record-breaking bass.
The idea of the long tail is summarized in the following graphic:
Courtesy of www.DoshDosh.com
At the far left of the graph, we see the most popular products on the marketplace – those that receive the bulk of the traffic and interest on the internet. The amount of traffic for these products quickly levels off as we move right along the graph, but you’ll also notice that the long tail section is much longer than that of the popular product section. The long tail section represents all the traffic coming from longer, more obscure search phrases.
So what does all this mean for you as a site owner? When you’re just getting started, it’s much more difficult to get ranked for popular search terms, given the amount of resources the existing sites have to maintain their rankings. However, it’s entirely within your reach to rank at the top of the search engines for long tail keywords, using a combination of on-site and off-site search engine optimization strategies.
If you rank high for lots of long-tail keywords then you will receive lots of free traffic from the search engines.
Additional Articles in the SEO Tutorial Series:
SEO Module 1 – SEO Introduction & Keyword Research (Watch Online Video)
-Part 1: What is SEO?
-Part 2: Keyword Research
-Part 3: What is LSI?
-Part 4: What are Long-Tail Keywords?
SEO Module 2 – On-Site Optimization (Watch Online Video)
-Part 5: On-Site vs Off-Site
-Part 6: On-Site Optimization Details
-Part 7: What are Meta Tags?
-Part 8: What is Anchor Text?
SEO Module 3 – Off-Site Optimization (Watch Online Video)
-Part 9: Off-Site Optimization
-Part 10: Directory Submissions
-Part 11: Article Submissions
-Part 12: Press Release Submissions
-Part 13: Forum & Blog Commenting
-Part 14: Social Bookmarking
-SEO Tutorial Conclusion
Tags: Search Engine Optimization, seo
True!If we get ranked for lots of long-tail keywords we do get free juice from search engines .but some time the long tail keywords that we optimize on is totally different from what Goggle index.Keywords that we never though.;)Great post.
Google ranking elites last blog post..Top Questions for you site optimization
Really good written basic SEO Lesson! Interesting even for those who are a bit familar to that topic
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Great advise. Here are my 2 cents…
I have discovered some cool long-tail keywords just by naturally writing articles in my site/blog and then checking the visits statics. I use a custom-made statics tool that keeps track of the latest 200 referer URLs and the top 100 search keywords.
Thank you!
Good thoughts on long-tail keywords. This is critical to understand when doing a local online marketing campaign. People not only search online for local services but they include the city or neighborhood as well. If your site is optimized for those keywords you’ll rank well.
Since I’ve began doing my keyword reserearch more regularly I’ve been making much more money, thanks to your article! Thanks allot.
Great post! Long-tail keywords are very successful in bringing in traffic. I have found they have a higher conversion rate as well. People tent to forget about the long-tails and focus on the competitive keywords which have a higher search volume but take a lot longer to rank for.
If you want to do SEO you really need to start from Long-Tail Keyword Going to Fat-Head. The Advantage of using Long-tail Keyword are it is easy to rank and it is targeted or specific keyword.