SEO Tutorial Part 8 – What is Anchor Text?
Anchor text is one of the most important factors you must understand in order to earn good rankings from the search engines. Specifically, anchor text refers to the linked text that’s displayed in place of a web address – the text you click on to be taken to a new web page. Anchor text is structured as follows in a website:
Learn how to make money online
Examining this link structure, we can see two major elements – the actual web address of the site and the anchor text that the viewer will see displayed on the page. In this example, a visitor to this web page would see only the words: Learn how to make money online. Any visitors who clicked on this link would automatically be taken to the site www.makemoneyonline.com, even if they weren’t aware that this was the link’s destination.
Anchor text can be used in both internal and external links – and it’s important to focus on both of these elements as part of your linking strategy.
Internal links are those that connect separate pages on your website. In this instance, you can use anchor text on the links that connect your home page to an article that’s posted on your site. The navigation links on your web pages are internal links.
External links are those that come from sites outside of your own – if, for example, another money making site linked back to your own as a good source of information.
So why is it so important to use anchor text? Why not just include the link to your website or something generic, like “Click Here”? For one, using anchor text gives visitors more information on the benefit of clicking on your link and through to your site. Of course, for this reason, your anchor text should make sense – stuffing it full of three or four keywords will turn off potential human visitors, even if it boosts your rankings in the search engines.
Secondly, using quality anchor text that includes your target keywords or keyphrases also improves your rankings on the major search engines (especially for the exact keywords and keyphrases you use in the anchor text).
This is due to the fact that anchor text helps let the search engines know what your site is about. Search engines also place a premium on the anchor text that links back to your site from other reputable sites. Focusing on increasing the number of quality links coming back to your site and including keyword-rich anchor text in these links is a great way to improve the amount of natural traffic you receive from the search engines.
Additional Articles in the SEO Tutorial Series:
SEO Module 1 – SEO Introduction & Keyword Research (Watch Online Video)
-Part 1: What is SEO?
-Part 2: Keyword Research
-Part 3: What is LSI?
-Part 4: What are Long-Tail Keywords?
SEO Module 2 – On-Site Optimization (Watch Online Video)
-Part 5: On-Site vs Off-Site
-Part 6: On-Site Optimization Details
-Part 7: What are Meta Tags?
-Part 8: What is Anchor Text?
SEO Module 3 – Off-Site Optimization (Watch Online Video)
-Part 9: Off-Site Optimization
-Part 10: Directory Submissions
-Part 11: Article Submissions
-Part 12: Press Release Submissions
-Part 13: Forum & Blog Commenting
-Part 14: Social Bookmarking
-SEO Tutorial Conclusion
Tags: anchor text, Search Engine Optimization, seo
Great SEO Tutorial Series.I agree,anchor text is the keywords that spider crawl.It’s most important thing to focus on for seo.
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You couldn’t be more right when it comes to anchor text. For example, if the anchor text you are using is not the keyword(s) you are trying to rank for, then you won’t get the effect you are looking for. The search engines will more likely give you high ranking for the word or words that are found on the sites that lead to yours so make sure your anchor text is relevant.
Thank you so much for this article! It was helping me a lot in my anchor text campaign for a site about how to tie Thai Wrap Fisherman Pants or translated in to German Wie bindet man eine Thai Fischerman Wickel Hose
I like this post. Most people do not know how to use anchor text the right way. They use same term over and over or even name and it makes no sense.
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Hi, Many thanks for article about anchor text, i already bookmark your blog.. thanks again.
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So if I get you correctly just posting text next to the link is a bad idea it needs to be an anchor link such as this one
I will need to visit you often…seriously…your blog is very informaytive…at least it doesnot cost 50$ and a crappy Ebook download..plz continue this type of posting…it helps us as newbies