A back-end.

This is where a lot of budding business owners let it all slip away. They don’t realize that the money is in repeat sales to existing customers. If they do realize this at all, then they don’t understand that the back-end items don’t have to be created by them.

You don’t have to create half-a-dozen products all on your own to sell. Instead, you can just sign up for an affiliate program and offer these other products to your customers.

You are the expert in the niche and these people have come to you for more info/ etc on it. Provide them with the best information and products to buy and you’ll save them time.

One thing hardly anyone does is combine infoproducts with the selling of physical products. By this I don’t mean printed books and CD’s, I mean hard goods. If you offer a guide on fish aquariums, wouldn’t your clients like to know where to buy their fish tanks, pumps, even fish? If you know enough to write even a short report on fish aquariums, can’t you take it a little further and research good products for them to buy? They could buy most of this stuff right online (OK, except maybe the fish). I don’t blame you for not wanting to stock hundreds of fish tanks, but you can easily find an affiliate program to join.

I spent 2 minutes researching fish aquarium affiliate programs and found these:

http://www.liveaquaria.com
http://www.thepetstop.com/fish_shop/Aquariums/

And then of course there’s Amazon. They sell pretty much one of everything.

And did you know that many affiliate programs will let you set up your own pseudo-store? That means you can have an ecommerce site with some or all of the products. When the customer clicks on a link they are taken to a checkout page on the original store with your affiliate info passed along.

Of course, you don’t have to get this complicated. If you don’t want to go this route, just make things more simple. Refer your clients to the best aquarium setup (or whatever you’re selling) by using traditional links.

The point is to realize that if you’re promoting an ebook, there’s a lot more out there then just promoting other ebooks. You can take a look at promoting all sorts of physical products to the buyers of your ebook and make much more money from the same niche market.