Public speaking is a massive market with all kinds of smaller markets within it. Often the segmented markets are higher volume search terms than the more general ‘public speaking’ keyphrase.

For example, while the phrase ‘public speaking’ gets nearly 800 searches per day across all search engines, the phrase ‘wedding speeches’ receives a whopping 5500. So by narrowing your target audience and creating a more niched product or site, you can claim a larger search volume.

A ‘How-to’ guide on wedding speeches is a perfect product to sell as a digital ebook. The buyers likely need the information right away. There are many on the market now, but there’s always room for someone with a unique angle.

The public speaking market has lower pay-per-click costs than many other markets so it would be possible to promote a digital product through Google Adwords and still make a profit.

There are many other subniches within the public speaking market that are covered in the 6-page PDF report. Take a look by downloading the Public Speaking Market Research Report here.